Our process started by looking at the song choices that were given to us. At first we directly chose We Are Young and we kind of started to plan what we were going to do for the video; however, we thought about it again and we began to review each of the songs given to us. After that, we concluded that Royals was our way to go. This decision was made due to the fact that we realized that it would be easier to convey the message of the Royals song in a music video since the song’s topic is something kind of more “tangible” and easier to show in a music video. After we made the decision, we started to brainstorm about what we were going to do for the video. Decided that the video would have many relationships with crossing doors and material things.
After we decided that, we started working on the marketing research for the companies and case studies. Before even beginning to choose what companies we were going to choose, we splitted up what each of us was going to do. My part was the history of the first company and one of the case studies for the first company. The companies that we chose were Universal Music Production and Columbia Records. The process of choosing these record labels was pretty simple, we chose UMP because it was mentioned during class; however, Columbia was different. We looked up various record labels over the internet and decided that Columbia was the right choice based on its popularity and artist that they represent. Following this, we start making the research for each of our parts. For the history of UMP, which I was in charge of, I started by looking up “Universal Music Production history”. I digged through the Wikipedia page, some timelines and other articles, just picking up what I thought was relevant for the research. On the other hand, for the case study, at first I looked up people who UPM represents. By doing this, I found Adele. I started to do the research on her; however, after some time without finding anything relevant about her marketing strategies, I decided to change the case study to Justin Bieber, who I previously saw when I found Adele. For the Justin Bieber case study was so much easier to find the information that I needed. I started by looking up what his last album was, then I started to look for the marketing strategies that it had. I came up to various websites which had information about all he did to promote the album; the one that stood up for me being his YouTube documentary about the journey of the album.
Today, January 22nd, we started to think about what we were going to do for our video. We started by brainstorming about the choices we could make for the video. At first we thought about doing the video with many symbolisms and a lot of shots. However, Ms. Stoklosa told us there would be way too many elements for one and a half minutes and that it would not be effective. She told us that it would be better for us to make it more simple. After that, we started to simplify the idea that we had in order to make it with way less elements. We decided that the main things of our piece would be the color coding and the parallelism between two realities. After that was decided, we started to think about the storyboard. Even though we did not actually start it, we did the outline of it (w
hich will be attached) in order to see what we were going to do for our video. The next steps we are going to take in order to keep the track of our video will be the finish the outline of the storyboard. Following that, do the storyboard. All this in order to start recording our video by next week.
